Earlier era · Open Edition

The Penguin Negotiation Principle

Size

Style

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The Penguin Negotiation Principle: A5 to A4, true relative scale

The Penguin Negotiation Principle, both sizes, true relative scale

All 2 sizes, true relative scale.

What it's made of

Archival paperHahnemühle 310gsm, acid-free cotton rag.
Giclée inkFade-resistant 100+ years indoors.
Open EditionPrinted to order, unsigned.
Drawn firstEvery line starts on paper.

The Story

In 1957, after throwing a penguin into water, Dr Reuben Swindel discovered it would express gratitude when he rescued it, forgetting who originally placed it in that position. This formed the basis of Swindel’s famed Penguin Negotiation Principle, now commonly employed in global diplomacy.